ABOUT ME
I turn brand ambiguity into mission-driven clarity.
As a seasoned creative leader with over a decade of experience in B2B tech. I have led a design team, driven marketing operations, and built brand expansion systems — hands-on experience I first developed as Sr. Graphic Designer at Nestlé USA.
I serve as an AIGA executive board member for San Diego-Tijuana’s chapter, work I see as an extension of my creative practice—because outside the work itself, it’s the people I get to support who inspire me most.
I am also the founder of The Queenly Kind, a guerrilla brand on a mission to spread kindness through positive messaging and illustration that uplifts and inspires.
I continue to explore how fast-evolving AI tools can ethically streamline creative operations, sharpen collaboration, and speed up design delivery — ultimately, so her teams have more room to create
How we lead, together.
Hands-on collaboration
I stay close to the work, not just the deck.
Team first
Great creative comes from teams who trust each other.
Active listening
The brief is a starting point, not the answer.
Strategic thinking
Every design choice should trace back to a business goal.
Community leadership
Executive board member
design leader member