The Why: With the impending release of the highly anticipated “Digital Hesitation” book, our team embarked on a quest to ensure its success, weaving together a tapestry of creativity and strategy.
The How: The journey began with the creation of the book cover and its accompanying brand kit, laying the foundation for what was to come. I was responsible for guiding the brand strategy, nurturing agency partnerships, orchestrating captivating video productions, art direction, shaping UI/UX experiences, and crafting an unforgettable book launch.
The Wow: The results spoke volumes. With thousands of copies distributed worldwide, the campaign surpassed all expectations. The true measure of success was found in the accolades from Fortune 500 companies.
