Executive Invitation Campaign

The Why: The goal was to secure conference registrations of key contacts that would eventually translate into new accounts.

The How: Over the lapse of eight weeks and it included a dynamic content landing page, a robust marketing email cadence, a personalized direct mail campaign.

The Wow: Results: After analyzing the data, we concluded that the brand campaign was a success by achieving a 25% open rate in emails, executive conference attendances, and booked one new customer resulting in $130k ROI.