The Why: The goal was to elevate the Wonka experience into something truly extraordinary. To create a realm where teens and tweens could not only indulge in delicious treats but also immerse themselves in a world of upscale enchantment.
The How: My role was to help craft a brand marketing campaign that would weave together the threads of fantasy and sophistication. Drawing inspiration from the iconic “Wonka Golden Ticket,” we designed a concept with rich purples, intricate swirls, and gold accents.
The Wow: With the campaign, we had not only elevated the candy-consumption experience but had also captured the hearts and imaginations of a new generation of Wonka enthusiasts.
